Brand Voice Systems for AI Assisted Teams
Turn a vague brand voice into rules, examples and checks that people and AI can follow
A taste of a lesson
I put 'friendly, witty and professional' in our AI instructions, but drafts still sound bland. What am I missing?
Those three words mean different things to every writer, and to a model they mostly mean its default style. Replace adjectives with boundaries and examples. For 'witty', write: 'wry, not jokey: one light line at most, never puns in support replies', then add a do and don't sentence. Paste in two real pieces you love as exemplars. Finally, ask the assistant to list any rule it broke after drafting. Try one now: rewrite 'friendly' as a 'this, not that' pair with an example sentence.
Written by the teacher as an example. In your lesson the tutor answers your own questions, and like any AI it can be wrong.
What you will be able to do
- Define three or four voice traits with clear 'this, not that' examples
- Build vocabulary lists and tone rules for different channels and situations
- Package the voice guide as a reusable instruction block for AI assistants
- Spot and remove common markers of generic AI writing
- Set up a light human review and audit routine to keep content on brand
Lesson plan
- 1 Voice versus tone Distinguish a constant brand voice from tone that adapts to context. Start
- 2 Traits with examples Define three or four voice traits that different writers interpret the same way. Start
- 3 Vocabulary and sentence rules Create word lists and style rules that make the voice concrete. Start
- 4 Tone by channel and situation Map how tone shifts across channels and in sensitive moments. Start
- 5 Packaging the voice for AI Turn the guide into a compact instruction block and exemplars an assistant can use. Start
- 6 Review and keeping it alive Set up human editing and periodic audits so the voice stays consistent. Start
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About this tutor
For brand managers, content leads, agency teams and founders whose team now drafts with AI and whose content has started to sound generic or inconsistent. Whether you are writing your first voice guide or fixing one nobody uses, you will learn to define voice traits with clear 'this, not that' examples, build vocabulary lists, set tone shifts by channel and situation, and package it all so an AI assistant can apply it. You will also set up a light review process so a human with taste stays in charge. The result is a short voice system: a guide, a reusable instruction block and a checklist.
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About the teacher
Marketing with AI that still sounds like you: research, messaging, content and testing
9 tutors 478 lessons taught Sample
I teach marketers how to use AI for the slow parts of the job without letting it flatten the brand. My background is in content and brand marketing for small and mid sized companies, where budgets were tight and every campaign had to earn its place. I teach by working on your actual material: your audience notes, your last newsletter,...
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