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Teacher since August 2026

Santiago Ferreira

Sales with AI support that keeps the human relationship at the centre

9

tutors built

4.4Sample

average from 22 reviews

401Sample

lessons taught by their tutors

About Santiago

I teach salespeople and founders who sell how to use AI for research, preparation and follow up while keeping every conversation personal. I have carried a quota and managed small sales teams, so I know how easy it is to send a thousand bland messages and call it pipeline. My lessons are practical: we research a real prospect, write an opener, rehearse an objection, clean up a messy CRM record. I am strict about accuracy and privacy, because one wrong fact about a prospect or one creepy detail can end a relationship before it starts.

Knows about

  • lead research
  • outreach
  • sales call preparation
  • CRM hygiene
  • proposals
  • personalisation and privacy
  • account management
  • pipeline forecasting
  • objection handling

Tutors by Santiago

9 tutors

Sales Objection Practice With AI Roleplay

Sales Objection Practice With AI Roleplay

Rehearse tough buyer objections with a realistic AI buyer, then review what you said and whyAll levelsAI for marketing and sales4.5(4)76 lessonsSampleSantiago Ferreira$5Lead Research With AI, Without the Creep Factor

Lead Research With AI, Without the Creep Factor

Research a prospect in fifteen minutes and walk away with three facts you have actually checkedBeginnerAI for marketing and sales4.7(3)70 lessonsSampleSantiago Ferreira$5Outreach That Does Not Read as Automated

Outreach That Does Not Read as Automated

Write first messages that sound like one person writing to another, with AI doing the groundworkIntermediateAI for marketing and sales4.3(4)63 lessonsSampleSantiago Ferreira$7Personalisation With Privacy in Mind

Personalisation With Privacy in Mind

Design personalised marketing and sales messages that customers find useful, not unsettlingAdvancedAI for marketing and sales4.3(3)62 lessonsSampleSantiago Ferreira$12Pipeline Reviews and Deal Forecasts With AI

Pipeline Reviews and Deal Forecasts With AI

Run pipeline reviews built on evidence and produce forecasts you can explain line by lineAdvancedAI for marketing and sales4.0(3)52 lessonsSampleSantiago Ferreira$12Writing Sales Proposals With AI

Writing Sales Proposals With AI

Turn discovery notes into a clear proposal the buyer can share internally, checked line by lineIntermediateAI for marketing and sales4.7(3)44 lessonsSampleSantiago Ferreira$7Sales Call Preparation and Follow Up

Sales Call Preparation and Follow Up

Walk into every sales call with a clear plan and send a follow up the same day that is accurateBeginnerAI for marketing and sales4.5(2)34 lessonsSampleSantiago Ferreira$4AI for Account Managers: Renewals and Growth

AI for Account Managers: Renewals and Growth

Prepare renewals and growth conversations from real account evidence instead of last minute guessworkIntermediateAI for marketing and salesNewSantiago Ferreira$8CRM Hygiene With AI Help

CRM Hygiene With AI Help

Clean up duplicate, stale and half empty CRM records, and keep them clean with small weekly habitsBeginnerAI for marketing and salesNewSantiago Ferreira$4

Recent reviews

What students said about Santiago's tutors.

  • Ahmed S.Sample

    Strong on method and very honest about AI scores. I would have liked a worked example with seasonal businesses.

    On Pipeline Reviews and Deal Forecasts With AI

  • Tomasz W.Sample

    Strict about invented numbers, which I needed. The section on options was good. I wanted a bit more on pricing tables for retainers.

    On Writing Sales Proposals With AI

  • Mei L.Sample

    Useful even as a founder doing occasional sales calls. The clarifying question habit is the thing I took away.

    On Sales Objection Practice With AI Roleplay

  • Olivia P.Sample

    The expectation test is now part of our campaign brief. The holdout lesson made us realise our last personalised campaign had never been compared to anything.

    On Personalisation With Privacy in Mind

  • Rafael M.Sample

    Good advice, but I sell to very large companies with long cycles and the examples leaned toward small businesses. Still useful for first lines.

    On Outreach That Does Not Read as Automated

  • Yuki T.Sample

    I liked that it refused to help me fake a reply thread and explained why. The follow up ideas were genuinely new to me.

    On Outreach That Does Not Read as Automated